Don’t Touch This

This project started as an idea at the MIT Media Lab, where I earned a professional certificate in Innovation and Technology. I later brought it to life at VML New York in partnership with FicTix. We call it Don’t Touch This; an innovation created to solve a huge problem parent’s worldwide face. Every year, tens of millions of kids end up in the ER after injuring themselves at home. Around 2000 don’t survive. Don’t Touch This combines motion and vibration sensors with Alexa skills to extend parents’ presence throughout the house, working as an extension of their voice. It’s the first time Alexa devices will speak with the user’s voices, allowing levels of personalization never seen in the category. Only your voice can stop them.

Technology