In 2012, Brazil was chosen to host The Olympic Games, the World Cup and one of the biggest music festival in the world – all at once. Great times were coming. And Budweiser was coming, too. In order to break through the noise and consolidate the brand just in time for the events, we turned our concept into a song written along with the pop-star Will. I. Am. The single “Great Times” became a hit, topping the Brazilian charts for weeks. The campaign was so successful that Budweiser overtook it’s main competitor in less than 2 months. And the single “Great Times” became part of Will. I. Am latest album.

The campaign didn’t stop there. The brand also launched a 10-chapter documentary on YouTube about the preparation of the UFC champion Anderson Silva for his first fight in his home country. Brazilians witnessed first-hand his exhaustive training sessions and his ups and downs along the journey, which boosted excitement and expectations nationwide. Anderson “Spider” ended up winning the fight, helping establish Budweiser as the official sponsor of Great Times.